I'm Ryk Benadé — Head of Brand & Content at Urban Gym Group, leading brand and content across TrainMore, Clubsportive, Gymbox and the rest of the family. South African–Dutch designer based in Utrecht. Fifteen years building brands that show up consistently from billboard to bicep curl.
Brand positioning, campaign creative, photography direction, motion, partnerships, and the systems that hold them together. From the There's More to Strength campaign for TrainMore down to the email signature your trainer sends you.
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Selected partnerships
