Clubsportive is Urban Gym Group's premium wellness and training destination in Amsterdam — combining strength, group training, recovery, red light, and outdoor spaces under one roof. The brand had to feel grown-up, considered, and wellness-led without losing the edge that the building's interiors deliver.
The visual identity is restrained and tactile. Cream-and-sage neutrals replace the high-contrast graphic systems we use elsewhere in the group. Type is set quieter, with more breathing room. The palette echoes the building itself — concrete, plaster, oak, plant.
Three moods, one brand
The content system captures three distinct moments inside the club — each shot in its own light, each cut to its own pace.
Outdoor · Wellness · Red light
Brand film
The longer-form brand edit, weaving all three moments into a single piece of content for the website and paid social.
Identity & in-club product
The label and packaging system designed for in-club product, alongside the visual language that runs across signage, print and the in-club experience. Tactile, restrained, considered.
