Gymbox is London's loudest gym brand — opinionated, irreverent, and not afraid to take the piss. As part of Urban Gym Group, the work spans seasonal campaigns, in-club photography, brand partnerships (Nike, Swapfiets), and the digital teaser system that runs across paid social.
The brand voice is the product. Where most gyms whisper "transformation," Gymbox shouts. The visual system has to keep up — high contrast, strong type, motion-first content, and a tone that's deliberately anti-wellness.
2026 — Content Marketing Library
The 2026 in-club content shoot, produced with KODE. A full visual library spanning 16 setups across three signature Gymbox spaces — the astroturf strength floor, the industrial Rogue rigs, and the iconic blue light-grid functional area. Built to feed an entire year of campaign assets, in-app placements, OOH, social and CRM.
The 60-Second Spot
The hero brand film — built to play out across cinema, OOH activations and paid social. Direction, art-direction and final edit produced in-house.
EC Photoshoot
The 2025 brand library shoot. One studio, one full day, an entire year of campaign assets to feed the social, paid, in-club and CRM machine.
Nike Strength × Gymbox
Co-branded brand activation with Nike's strength training line. Custom in-club content, screen takeovers, and the launch creative for the partnership rollout across our London locations.
Gymbox × Swapfiets
Member-incentive partnership: 6 months free Swapfiets electric bike worth £400. Story-format spot for Instagram, TikTok and the in-app placement.
Digital Teaser System
Three-message teaser series used across paid social to launch new clubs, class formats, and seasonal pushes. Each frame designed to work across nine ratios — the formats below show the 4:5 social cut.
