Urban Gym Group is the holding company behind TrainMore, Clubsportive and Gymbox. While each consumer brand has its own voice and identity, UGG is the connective tissue — the brand that talks to investors, landlords, talent and partners.
01 — Holding identity
The connective brand layer. A single visual system that signals scale and ambition without competing with the consumer brands underneath it.
02 — Internal & employer brand
How UGG talks to its 600+ team members. Townhalls, recognition moments, recruitment assets, internal communications.
03 — Investor & partner-facing
Decks, landlord pitches, expansion narratives. Confident, structured, evidence-led.
One system, six brands
The UGG holding brand has to work across every business unit it owns. The email signature system below shows how the same core layout flexes across TrainMore, Clubsportive, Gymbox, Beauty Club, Renew and Gym Warehouse — six brands, one infrastructure.
Holding brand identity
The UGG mark and the system that lets it sit alongside — but never compete with — the consumer brands underneath it.
Internal & seasonal
The moments that talk inward, not outward. Year-end recognition, leadership portraits, LinkedIn moments — where UGG shows up as one company, not three brands.
Townhall opener
The motion piece used to open quarterly all-hands meetings. Sets the tone, recaps the quarter, surfaces the next one.