E-Commerce Brand Marketing & Content Design

Spree.co.za (Now Superbalist.com) is South Africa’s leading online fashion retailer and the e-commerce flagship of Africa’s media giant group Media 24.

My role was to design solutions that were fresh, creative and supportive of the editorial vision of the brand. Manage the tasks and team in such a way that all production deadlines were met with no compromise to quality standards. Developing and maintaining the style guide for photography, overseeing the quality of retouching of production photos as well as editorial photos and overseeing sign-off on all front-end design; marketing related design; multimedia production and other special projects. Measure feedback from fashion director, marketing managers and creative director.

Ryk Benade Digital Design Lead | Creative Director
Ryk Benade Digital Design Lead | Creative Director